Safa Food asked us to create a more modern and easy-to-navigate website, as their current one was outdated and littered with broken links, etc. They wanted the new website to be geared toward their B2B client base, and to highlight the array of services they offer, such as white labeling and product development.
After we established and agreed upon the visual strategy of the new website, we worked back and forth with the Safa Food team to create a website catered to their requests, with the addition of custom graphics, sleek but subtle web animation, and a clear but visually appealing layout.
Over the course of the project, working back and forth with the client, we constructed their new website. We highlighted the main products they offered, and also made reference throughout of the high-quality services they provide to their client base. We gave the brand a modern, clean and vibrant look as compared to their previous website.
We used subtle, clean graphics and layouts throughout the website to keep it interesting while also continuing to tie into the brand's core image.
We also designed packaging for one of Safa Food's brands, East To West Bakery. We integrated compass points, a globe graphic and various other elements that helped bring together a package that catered to their desired audience while keeping in line with the brand's identity.